Research & News
Our analysis, written and reviewed in house, with sources.
- Published articles4
What this is, and is not
Every article carries its sources and the date it was written. Nothing is generated automatically. Read the methodology.
Latest published
- Performance-to-Lifestyle
The $600 Running Shoe That Wants to Become a Fashion Statement
A $600 racing shoe, a Parisian cult label and a new cultural ambition. adidas × SATISFY is pushing elite running technology into fashion territory. But is…
8 Nov 2026
- Footwear trends
The Women's Sneaker Is Getting Technical — and Barely Looks Like a Sneaker
From NikeSKIMS and adidas Taekwondo to PUMA Speedcat and On, sportswear brands are reinventing their heritage for a new generation of women's footwear. The…
31 Oct 2026
- Market Analysis
The Sneaker Market Is Splitting: Performance Growth Meets Lifestyle Fatigue
Performance running is gaining ground while parts of the lifestyle sneaker market struggle with excess inventory and discounting. But hype alone no longer…
31 Oct 2026
Create a free account to see all 4 articles
Full articles and their sources are for members.